Senteo Attends Preview Las Vegas 2013

Senteo CEO, Michael Ruckman and former Mayor Oscar Goodman at Preview Las Vegas 2013

Senteo Participates in the Preview Las Vegas 2013 conference organized by the Las Vegas Metro Chamber of Commerce this week.  Various presenters shared valuable information on the recovery of the Las Vegas economy and the positive outlook for the coming years. Representatives from Senteo’s Las Vegas office were able to mingle and network with the finest in the Las Vegas business community, including former Las Vegas Mayor Oscar Goodman.

Later that evening, Senteo showed support for the University of Nevada Las Vegas (UNLV) basketball team in an event arranged by the UNLV Foundation.  The Runnin’ Rebels men’s basketball team won their game with a score of 62 – 50 against the Wyoming Cowboys.

 

 

 

 

 

 

Senteo Attends Preview Las Vegas 2013

Ruckman"s View On Experiential Innovation For Bankers

Experiential Innovation for Bankers was the topic at this weeks meeting of the Association of Financial Professionals.  Michael Ruckman presented to a group of financial professionals and discussed the topic of Experiential Innovation for Bankers.

As many of the participants were commercial and business bankers, the discussion after the presentation included many examples of how the concept of Relationship-Centricity applies to any business with a customer.  Michael even shared some insight as to immediate steps that people can take to improve the quality of relationships with their customers.  Michael also shared a case study to show how the concept was applied even in a government agency (see Georgian Ministry of Justice case study).

Related articles:

Experiential Innovation for Bankers

The Relationship-Centric Bank

 

 

Ruckman"s View On Experiential Innovation For Bankers

Experiential Innovation for Bankers - See the latest presentation from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th

See the latest presentation on Experiential Innovation for Bankers from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th at 13:00 EST

If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?

In this webinar we will focus on:

• The shift from individual experiences (contacts) to a meaningful relationship

• The difference between retention (removing reasons why your customers might leave) and loyalty (creating reasons for customers to stay)

• What is the difference between creating an experience at a point of contact and creating an experience in the overall relationship with a customer?

• What is required to help your customers understand the benefit of consolidating their financial life in one bank?

In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the banking industry including comments on how to design, build, measure, and manage an experiential banking business. His experience in retail and SME bank transformations from clients in over 30 countries adds to the examples and stories that are included in his presentation.

Experiential Innovation for Bankers - See the latest presentation from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th