As a company dedicated to helping banks and retailers to enhance the quality of their relationships with customers through meaningful experiences, the executives of Senteo have read many books, research reports, articles and blogs on these topics. In fact, there are thousands of books covering different aspects of the subjects such as explaining theory, proving viability, sharing case studies, providing guidance, and more. By sharing its recommended reading list, Senteo is hoping to provide guidance to the reader when selecting the type of content that brings the most value.
Each book review is rated according to the Senteo Diamond Rating from One Diamond to five Diamonds. The factors used in the rating include structure, clarity and quality of content. In addition, each book review includes the following sections:
* Key Methodology Elements
* What we Liked
* What we Did Not Like
* Amazon Book Description
* Main Uses and/or Applications
Finally, each book review will show the type of content in the book as well as the main focus of the book, whether it is research, tactical application, measurement or quality control.
Whatever, your industry or needs, we hope you find the book reviews insightful.
Please stop by The Senteo Online Community and have a look.
Our community is free to join and only takes a few minutes to sign up. As always, your feedback is welcome and helps us to shape the future content of the site.
A Message from the CEO of Senteo
Over the past two years, we have worked to build the first phase of the Senteo Online Community as a resource to help bankers and financial professionals expand their knowledge in the areas of Customer Experience, Customer Relationship Management, and Loyalty.
As we continue to add to the online community, you will see new events, an expansion of our educational curriculum, and a new series of webinars from a fantastic line-up of speakers. Please join us as we strive to build a resource destination for bankers and financial professionals on the internet. As well, please share with us your thoughts, feedback, and desires for future content so that we can tailor topics and content to your liking.
Welcome to the Senteo Community !!
15 New Book Reviews - Now a Total of 90 Book Reviews at Senteo.net for the Banking Industry
No industry has more commoditized itself over the past three decades than banking. Banks pushed people out of branches to use automatic teller machines in order to reduce personnel costs. They pushed them out of branches – the one physical space where they could actually control the experience provided to customers – to use telephone response systems, again in a bid to save money. They pushed them out of branches and onto the Internet to further reduce transaction costs. That’s no way to create a lasting relationship. Is it any wonder consumers treat financial offerings as mere commodities to be bought and sold on price, price, price?
