Klookva goes live !! Senteo client Ural FD launches their new brand with huge success !!

After 2.5 years of work together with Senteo, Ural FD has launched the new face of their fully transformed and highly successful retail banking business.  This new brand represents the new packaging and representation of a new approach to the retail banking business for Russia – a bank that is completely focused on helping customers to solve problems, improve quality of life, and reali e goals and dreams.

Senteo worked with the bank to reengineer the every product, process, and piece of technology in the bank.  As well, the bank underwent a complete cultural transformation based on the Senteo Customer Experience Culture methodology.  Finally, Senteo developed the new brand, branch designs, and communications campaigns for the launch of the new offering.

Please see the Klookva Case Study for more information on the project details and the results obtained.

Klookva goes live !! Senteo client Ural FD launches their new brand with huge success !!

Senteo"s client Alfa-Bank reports the results of another explosive year (2012)

Alfa-Bank’s retail business enjoyed another successful year in 2012, beating expectations and delivering impressive results in all major categories. According to the bank’s press release issued today, Alfa-Bank registered growth in the following areas:

•  25% growth in retail customer base (to 8,9 million people)

• 55.4% growth in its retail loan portfolio (to 156 billion Rubles)

• 103.9% increase in the credit card volume

• 25% growth in deposit balances (to 291.4 billion Rubles)

• 26.43% growth in current account balances (6.5% market share nationwide)

• 28.5% growth in commission income (to 11.4 billion Rubles)

• 500,000 new online banking users (in total: 2.3 million online users)

• 30 new retail branches opened

More details are available here.

We would like to congratulate our friends and colleagues at Alfa-Bank for another explosive year and wish them continued success! To see the case study about Senteo’s transformation project at Alfa-Bank, please click here.

Senteo"s client Alfa-Bank reports the results of another explosive year (2012)

Join Michael Ruckman for a webinar on Experiential Innovation on Tuesday, February 19th

See the latest presentation on Experiential Innovation for Bankers from Michael Ruckman in this fast paced webinar hosted by BankersHub on Tuesday, February 19th at 2:00 pm EST

If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?

In this webinar we will focus on:

• The shift from individual experiences (contacts) to a meaningful relationship

• The difference between retention (removing reasons why your customers might leave) and loyalty (creating reasons for customers to stay)

• What is the difference between creating an experience at a point of contact and creating an experience in the overall relationship with a customer?

• What is required to help your customers understand the benefit of consolidating their financial life in one bank?

In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the banking industry including comments on how to design, build, measure, and manage an experiential banking business. His experience in retail and SME bank transformations from clients in over 30 countries adds to the examples and stories that are included in his presentation.

Join Michael Ruckman for a webinar on Experiential Innovation on Tuesday, February 19th

Senteo is becoming more involved with the Las Vegas community and its leaders.

Michael Ruckman, CEO and President of Senteo with UNLV’s Lee Business School Dean, Percy Poon

Michael Ruckman, CEO and President of Senteo attended the 2013 Nevada Business Hall of Fame as guests of UNLV’s Dean Percy Poon from the Lee Business School.

It was truly an honor to be seated at Dean Percy Poon’s table for The Nevada Business Hall of Fame at its annual dinner and induction ceremony held on February 7, 2013 at the Bellagio Hotel.

Michael Ruckman, CEO and President of Senteo with UNLV’s President, Neal Smatresk

That night’s event recognized Selma Bartlett, one of the first female bank officers in the state of Nevada who has been instrumental in the growth of Henderson over the last 50 years. The second inductee was Larry Ruvo, the leader behind a world-class medical research facility, The Cleveland Clinic Lou Ruvo Center for Brain Health, an epicenter for research on brain diseases such as Alzheimer’s, Parkinson’s, Huntington’s.

The Senteo Team also shows support for the new businesses by attending another community event hosted by Tech Cocktail last night. Tech Cocktail is a media company and events organization for start-ups, entrepreneurs, and technology enthusiast. They play a huge role in the Downtown Las Vegas Project lead by Tony Hsieh that is aimed to transform Las Vegas into the most community-focused large city in the world. Senteo is excited to support

this vision of Downtown and its efforts to get involved in making Las Vegas a better place to live!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Senteo is becoming more involved with the Las Vegas community and its leaders.

Senteo Attends Preview Las Vegas 2013

Senteo CEO, Michael Ruckman and former Mayor Oscar Goodman at Preview Las Vegas 2013

Senteo Participates in the Preview Las Vegas 2013 conference organized by the Las Vegas Metro Chamber of Commerce this week.  Various presenters shared valuable information on the recovery of the Las Vegas economy and the positive outlook for the coming years. Representatives from Senteo’s Las Vegas office were able to mingle and network with the finest in the Las Vegas business community, including former Las Vegas Mayor Oscar Goodman.

Later that evening, Senteo showed support for the University of Nevada Las Vegas (UNLV) basketball team in an event arranged by the UNLV Foundation.  The Runnin’ Rebels men’s basketball team won their game with a score of 62 – 50 against the Wyoming Cowboys.

 

 

 

 

 

 

Senteo Attends Preview Las Vegas 2013

Ruckman"s View On Experiential Innovation For Bankers

Experiential Innovation for Bankers was the topic at this weeks meeting of the Association of Financial Professionals.  Michael Ruckman presented to a group of financial professionals and discussed the topic of Experiential Innovation for Bankers.

As many of the participants were commercial and business bankers, the discussion after the presentation included many examples of how the concept of Relationship-Centricity applies to any business with a customer.  Michael even shared some insight as to immediate steps that people can take to improve the quality of relationships with their customers.  Michael also shared a case study to show how the concept was applied even in a government agency (see Georgian Ministry of Justice case study).

Related articles:

Experiential Innovation for Bankers

The Relationship-Centric Bank

 

 

Ruckman"s View On Experiential Innovation For Bankers

Experiential Innovation for Bankers - See the latest presentation from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th

See the latest presentation on Experiential Innovation for Bankers from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th at 13:00 EST

If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?

In this webinar we will focus on:

• The shift from individual experiences (contacts) to a meaningful relationship

• The difference between retention (removing reasons why your customers might leave) and loyalty (creating reasons for customers to stay)

• What is the difference between creating an experience at a point of contact and creating an experience in the overall relationship with a customer?

• What is required to help your customers understand the benefit of consolidating their financial life in one bank?

In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the banking industry including comments on how to design, build, measure, and manage an experiential banking business. His experience in retail and SME bank transformations from clients in over 30 countries adds to the examples and stories that are included in his presentation.

Experiential Innovation for Bankers - See the latest presentation from Michael Ruckman in this fast paced webinar hosted by Backbase on January 17th