Monday, September 24, 2012

Does a Good Customer Experience Guarantee a Strong Customer Relationship?

BAI has published the latest article by Michael Ruckman, Senteo’s President and CEO, called “Experientially Engineering the Customer Relationship”. Does a good customer experience guarantee a strong customer relationship? Unfortunately, it does not!  Read the article here and the full white paper here to find out why.


Does a Good Customer Experience Guarantee a Strong Customer Relationship?

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