BAI recentlly published a new article sritten by Michael Ruckman entitled Putting Transformation First for CRM. In the article, Michael discusses the need for banks to apply their technology and CRM analysis based on a customer centric model. In addition, by creating an ongoing connunication with their customer base, they can continue to capture additional insight into how to transition their operational models.
Read more at the BAI.org website.
Michael Ruckman Publishes New Article on BAI Wesite: Putting Transformation First for CRM
No comments:
Post a Comment